Unerhört!

Campaign concept and design for Diakonie

Diakonie launched the “Unerhört!” campaign to raise visibility and strengthen its voice in social and political debates. Inspired by a speech from then-president Ulrich Lilie about the power of truly listening, the campaign highlighted overlooked social issues and gave a platform to voices that are often ignored.

  • SCOPE

  • OOH Campaign Digital Strategy

  • WORKFLOW

  • Ideation Text Visual Concept Strategy

  • TOOLS

  • Indesign Photoshop

  • TIME

  • 2017–2021 @BUTTER

A wall of posters alternating between portraits of people and bold slogans such as “Outrageously angry,” “Outrageously lonely,” “Outrageously transgender,” and others. The photo was taken by Kathrin Harms. Image rights are held by Diakonie.

©Diakonie Deutschland/Kathrin Harms

A wall of posters alternating between portraits of people and bold slogans such as “Outrageously angry,” “Outrageously lonely,” “Outrageously transgender,” and others. The photo was taken by Kathrin Harms. Image rights are held by Diakonie.

©Diakonie Deutschland/Kathrin Harms

A wall of posters alternating between portraits of people and bold slogans such as “Outrageously angry,” “Outrageously lonely,” “Outrageously transgender,” and others. The photo was taken by Kathrin Harms. Image rights are held by Diakonie.

©Diakonie Deutschland/Kathrin Harms